It is very clear that the focus of the majority of new development ventures these days are in the tech space. In my home base of Boston, this trend is certainly no exception. For those seeking venture capital funding, much of the jargon and step by step guides found online are very much slanted towards app developers and "virtual" products. The same applies for job opportunities for talented product developers.
Interestingly, there is still a need for innovative, cool, and interesting durable products...physical manufactured goods that you can hold in your hand. Really, it's true! There will still be a need for these goods next year...and the year after that, and the year after that. While Alexa might be able to tell your coffee maker to make the coffee. It isn't able to actually MAKE the coffee. To do that, you need a coffeemaker.
With such a strong trend towards innovation in the tech space, it is not surprising that so much investment goes to that sector. However, venture capital firms would be well served to understand that where there is true meaningful differentiation, and new ideas that will delight consumers in the durable goods sector, there is still money to be made. In fact, I suspect that for those organizations that put effort towards really doing it right, and develop awesome products that delight consumers, there is an incredible opportunity right now to stand out as a market leader, or a category "disruptor".